Why Umso is Taught in Business Schools
We recently spoke with Matt Brady, a professor at Leeds School of Business (a Top 20 university in the U.S.). What he shared with us captures the reason we built Umso in the first place.
In his classes, Matt demonstrates how to build a website live. His students watch him do it once, and then they immediately try it themselves. They don’t need long tutorials or extra guidance, within minutes, they’re building on their own.
As Matt puts it:
“I describe Umso as the easiest platform for building content for the web. I’ve not found a platform that is more frictionless.”
That ability to move quickly and intuitively is exactly the kind of experience we set out to create.
The Problem With Most Website Builders
For many founders, the story is the same. You need a website, so you choose a builder packed with features. A few weeks later, you’re still adjusting templates and layouts instead of talking to customers. We’ve seen this pattern repeat again and again, even with brilliant founders who end up stuck in “design mode” rather than focusing on their business. Matt sees the same thing with his students: great ideas slowed down by tools that make the process harder than it should be.
Most website builders tend to fall into one of two extremes. Some are so simple that the results look limited and unprofessional. Others are so complex they feel like you need formal training just to get started.
Neither option helps founders move quickly or communicate their value clearly.
What “Frictionless” Looks Like
When Matt described Umso as “frictionless,” the word stayed with us. But what does that really mean in practice?
It means you don’t spend hours searching for plugins or dealing with complicated setup steps. Instead, you can start with guided templates and have a professional site live within hours. The tool helps you focus on your message and your goals, rather than on the software itself.
It also means there’s no “blank page” problem. You always know the next step, which removes the hesitation that slows so many people down.
In the end, being frictionless is about saving time. It’s the difference between spending weeks trying to build a website and spending that same time actually building your business.
Why Umso Works for Students and Founders
The most convincing part of Matt’s story isn’t just what he said about Umso, it’s what his students did with it. After watching him build a site once, they immediately started creating their own. Without tutorials or training, they were able to launch real websites for class projects and even for their own ventures.
That mirrors the experience of founders. Neither students nor entrepreneurs have endless time to learn complicated tools. Both need professional results they can achieve quickly. With Umso, they get the essentials: forms, analytics, SEO, blogs without needing to become web developers.
Why This Matters For Your Business
The real takeaway from Matt’s classroom isn’t just what his students built, it’s what it shows about how founders can work. When the right tools are in place, people with limited time and no technical background can create something professional and usable right away.
For founders, that means saving weeks that would otherwise be lost to setup and design. For accelerators, it means cohorts that show up to investor meetings with clear, credible websites. And for investors, it’s proof that a founder understands their market and can communicate their value early.
A professor at a top 20 school chose Umso not for the most features, but for the right ones, delivered in a way that makes sense. That’s the same advantage founders get when they use Umso: faster launches, clearer messaging, and more time to focus on building their business.
See It for Yourself
Matt’s students didn’t just learn about Umso! They used it to launch real websites for their ideas. The simplicity gave them momentum from day one.
You can do the same. Start your own site today and see how Umso helps you launch faster, just like it did for Matt’s students.